Three checkpoints. Every ingredient. No exceptions.
True Nutrition started in 2003 because two people who actually used protein powder got tired of not knowing what was in it. The idea was simple: build a supplement company where the label and the contents are always the same thing.
Over 20 years later, that's still the job. What's changed is how far we go to prove it.
The Standard
Every product we sell has to clear three separate checkpoints before it reaches your cart. Miss any one of them, and it doesn't ship.
1. Rigorous sourcing.
We don't work with suppliers who can't produce a Certificate of Analysis for their material. No COA, no relationship. This is the floor, not the finish line—a supplier's paperwork is where the process starts, not where it ends.
2. Third-party testing, on everything.
A supplier's word isn't verification. Every material we sell is independently tested for heavy metals, microbiological contaminants, and more before it's trusted. We work with LightLabs, an ISO 17025-accredited independent lab built specifically to make testing data usable, not just filed away. Their platform allows us to digitize and share those results directly on every product page, so you can see exactly what was tested and what was found. Real data, not a claim on a label.
Results are posted directly on the product page, just below the image carousel, below the "Add to Cart" button on mobile, and behind the "More Info" link on every tile in the protein customizer.
3. In-house verification.
After third-party testing clears, every material goes through our own on-site lab, where we verify purity, potency, and identity ourselves before anything is approved for sale. It's a second set of eyes that never leaves the building, and it's the final checkpoint before anything ships.
Why It Matters
Most of the industry stops at step one, if it gets that far. Testing data, when it exists, usually lives in a file somewhere, shared only if someone asks. We think that's backwards. If we're asking you to trust what's in the product, you should be able to see why.
Our founders have been clear about this from the beginning: over the years, we've sent back entire truckloads of product that didn't meet our standard. Not damaged shipments. Not recalls. Material that looked fine on paper and didn't hold up under testing. Whole batches, refused before they ever reached a customer.
That's the cost of the standard. We think it's worth it.
What You'll See
Look for third-party test results on every product page, positioned just below the carousel: below “Add to Cart” on mobile, and on the “More Info” link for each option in the customizer. Click through and see exactly what was tested and what the results showed.
Independent testing on every material through LightLabs, an ISO 17025-accredited lab, for contaminants including heavy metals and microbiological threats. Verification in our own on-site lab for purity, potency, and identity before anything ships. Sourcing that starts with proof, not promises.