Holiday Gains Guide

Finding the perfect gift this holiday season can be more difficult than finding an open bench on a Monday. The malls are all crowded, and with Christmas right around the corner, the normal weekend shopping adventure can easily take twice as long. Don’t waste your precious time! Get the athlete in your life what they […]

BCAA Breakdown – Leucine

Reaping the full benefits from your workouts should always be a priority, regardless of your skill level or how much weight you are putting up. Despite what you might see on social media, it takes much more than lifting weights or doing sprints to reach your goals. Understanding what is happening inside your muscles during […]

If You’re Not Tracking, You’re Slacking! – 3 Fitness Apps to Utilize in Your Workout

Let’s be real, if we could make gains as fast as today’s technology improves, we would all be reaching our fitness goals within months. While we are clearly in the digital age, the reality is that training, conditioning and sculpting our bodies is somewhat of an analog process that can take years to finesse. Regardless […]

Don’t Fall Short During the Shorter Days of Fall: 4 Ways to Stay Motivated at the Gym

How many of us are guilty of getting on a workout program and then two weeks later falling off the wagon? It’s a pattern that is far too common, and with the shorter days of Fall upon us and Winter coming, staying motivated to continually better ourselves in the gym or on the field is […]

Blueberry & Lemon Breakfast Protein Scones

We’ve all heard it before, “breakfast is the most important meal of the day.” Many of us, however, simply don’t have the time to sit down and enjoy a hearty scramble with a cup of joe and the morning news. Unfortunately, that leaves the sugar-packed goodies behind the glass case at your local coffee shop […]

Hemp Protein Brownies

Now, let’s get one thing straight. These “special” brownies won’t have you talking to the ghost of Jerry Garcia. What makes them special is the protein punch brought to you by our Hemp Protein Powder! Don’t let these delicious, double chocolate brownies fool you either – they pile on the decadence without all the associated […]

Health Benefits of rBGH-Free and Grass-Fed Products

One of the most important aspects of our mission is valuing quality over profits. Of course like any business, one of our goals is to be profitable, but we aren’t willing to cut corners or serve our customers low-quality products to get there. While many other nutrition and supplement companies have received criticism, our aim […]

Coffee Talk – 5 Epic Facts About Our New Protein Coffee

Your New Daily Grind There’s a lot of buzz around our new True Nutrition Protein Coffee and for good reason, the stuff packs a punch! We did plenty of R&D to find just the right blend and flavor characteristics, so that all True coffee lovers would be as satisfied with the taste as they are […]

Play With Your Food – Oatmeal Recipes

Some might argue that playing with your food is impolite, showing a clear discard for manners. And while we consider ourselves ladies and gentleman (sort of) we also highly advise letting loose and playing with your food. Why? Because it’s wicked fun to use your imagination to create the perfect combination of fun flavors and […]

3 Pieces of Tech to Help Maximize Your Training

The digital age is upon us, and for anyone who is serious about fitness, athletics and strength training, utilizing new tech is essential. Old and antiquated ways of both training and tracking progress is yesterday’s news. We have always prided ourselves on being progressive and future-forward, and while some time-honored traditions still serve us well, […]