Think popped! Never fried. Never baked. All the flavor, where's the fat? Think popped!: Lately all this low-fat health talk has been taking the fun right out of snacking, not toe mention the flavor. So we found a new way to put it back into a all natural chip like you've never tasted before. Never fried. Never baked: We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes, apply heat and pressure, and pop! It's a chip. Then we season it with the finest ingredients for a snack so tasty, crispy and dip-able, you won't even notice that it's (we hesitate to say it)